Engineering Firm Triples Social Media Engagement by Showing Their Human Side
by Liisa Andreassen Forget everything you think you know about engineering firms and social media. While most companies in the industry are stuck posting sterile project photos and technical jargon that puts audiences to sleep, Wood Rodgers discovered a game-changing secret: their greatest asset isn’t their cutting-edge technology or impressive portfolios — it’s their people. The results? LinkedIn engagement soared over 100%, Instagram engagement jumped 13%, and Facebook’s audience nearly tripled. And all this happened without spending a dime on paid promotion. The Wake-Up Call That Changed Everything When Maggie Durling joined Wood Rodgers as their first dedicated social media specialist in 2023, she inherited what many engineering firms consider “good enough” — a passive social presence showcasing technical work with minimal engagement. But after diving deep into analytics, surveying staff, and studying industry trends...