Navigating Corporate Strategy
By Travis White , Strategy & Operations Advisor, Zweig Group Effective corporate strategy requires defining a direction, fostering collaboration, and leveraging strengths for diversification. At Zweig Group, our goal as strategic planning consultants is to ask the right questions to help identify existing strengths that can be leveraged to present new opportunities. In other words, we help to facilitate a plan for strategic growth/diversification. We want to determine how we can grow to further leverage our existing strengths. If your firm works in multiple business domains, this happens through separate corporate and business level strategies. Business level strategies refer to activities a firm undertakes within its specific business units to gain an advantage over competitors in the marketplace. Typically, these take the form of multiple strategies determined by organizational structure. In the AEC industry, these are commonly based on market sector or geography. F...